The transition to parenthood is tough, as you experience a new kind of 'all-nighter' where late-night dance floors transform into late-night nappy changes. Your old favourite band t-shirt is now adorned with various bodily fluids, and your cocktail mixing skills are only used to prepare the latest baby formula.

When seeking to embrace this new reality, the glory days of youth may feel like a distant memory, and another generic baby grow or cuddly toy just won't quite do the trick. Our books provide a glimmer of nostalgia for the new parent in your life and offer an amusing moment to be shared from one generation to the next.

Alpha-Beat was born out of memories of music festivals and late-night lullabies.

The birth of our nephew—and the struggle to find a meaningful gift that reflected our interests—inspired us, three siblings, to launch this project with the mission of helping other parents bring their own personality into parenthood.